A distinctive commerce experience and a partnership that kept evolving

The retailer needed to move online without losing the character of the brand. Platform selection, delivery operations and recurring-purchase ideas all needed to work together.

We selected Shopify after evaluating the operating context, created a bespoke theme and tested the supporting plugins and workflows before expanding the experience over time.

The store launched with a recognisable visual identity and an operating model the team could sustain. The relationship continued as the business and its digital needs changed.

• The store went live with a visual identity recognisable as the retailer's own rather than a stock theme.
• Fulfilment, platform choice and recurring-purchase ideas were resolved as one operating model instead of separate decisions.
• The retailer's team can run the store day to day, and the partnership continued as the business changed.

• The commerce platform was chosen against the retailer's operating context before a single theme was built.
• Supporting plugins and fulfilment workflows were tested ahead of expansion, so growth did not introduce untried parts.
• Subscriptions and fulfilment run inside the same store rather than through disconnected add-ons.