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Custom Shopify theme built from scratch — elegant, on-brand, no stock templates. Went beyond development to include plugin strategy, delivery workflow testing, subscription modeling, and continuous iteration. Could have charged 10-20x more. Chose sustainable partnership instead. Still their client 5+ years later.
Fashion / Retail
Early 2020 → Ongoing (5+ years)
Custom Web Applications · Technical Strategy
Sari retailer needed to go online with a premium brand presence. Needed guidance on platform choice, subscription strategy, and delivery workflows.
Selected Shopify after evaluation. Built custom theme from scratch. Tested plugins, mapped fulfillment, modeled subscription pricing. Continuous iteration over years.
Longest-running client relationship (5+ years). Could have charged 10-20x more — chose partnership pricing. The model works.
“Ashray asks the right questions which help the client ideate and give an exact description of what they need, and also helps the team understand the vision and deliver it in the best way possible.”
Jino J Ampakkadu
Investment Promotion, Govt of Tamil Nadu | Verified on LinkedIn
“Ashray has simply been so wonderful to work with. The number of times he has stepped up to help on a problem that wasn't directly his to handle — all around a gem to work with.”
Shruti Rajan
Account Director | Verified on LinkedIn
From $5K sprints to $100K+ engagements — we scale our approach to match your complexity and budget.
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