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Frameworks from the work
Thinking
Notes on technology, organisations and execution—built to help you make a better decision before you commission more software.
What this library is for
Decision tools, not trend commentary.
Most technology mistakes begin before delivery: the wrong problem is framed, a workflow is automated too early, or a tool is chosen before the organisation understands what it needs to own.
These field notes make Zoe's working principles public. Each one gives leadership teams a way to slow down the right part of a decision—then move with greater confidence.
Start with the decision in front of you.
Four practical frameworks for diagnosing a system, choosing what to automate, deciding what to own and approaching AI with discipline.
01Operating principle
Diagnose before you digitise
Technology is rarely the first decision. Start by finding the constraint the organisation is actually carrying.
7 min readRead the field note
02Automation
Don’t automate dysfunction
Automation amplifies the logic already present. Repair the workflow before you make it faster.
6 min readRead the field note
03Decision framework
Build vs buy is the wrong first question
The real decision is where your organisation needs control, differentiation and the ability to change.
7 min readRead the field note
04AI judgement
AI readiness is organisational readiness
The model is only one component. Value depends on the workflow, information, controls and people surrounding it.
8 min readRead the field note
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