Taking control of a moving-media technology stack

The company depended on proprietary hardware and wanted greater ownership of the platform around it. Software and embedded-device decisions had to be coordinated across specialist teams.

We led the platform layer and worked alongside an embedded-systems partner, connecting advertiser and administrator workflows with the recommendation, costing and analytics engines.

The company gained a technology stack it could understand and control, with the platform and device work designed as one operating system rather than separate projects.

• The company took ownership of a platform it had previously depended on proprietary hardware to deliver.
• Campaign planning, costing, recommendations and analytics sit in one system rather than across specialist tools.
• The company can plan and price campaigns on its own software while the device layer stays coordinated with it.

• Recommendations, costing and analytics draw on the same data, so planning on screen matches what runs on the vehicle.
• Spatial data is treated as part of campaign planning rather than a separate report.
• Platform and embedded-device decisions were coordinated across specialist teams, so the two layers did not drift apart.