A direct booking journey for a staycation business

The provider needed more than a brochure site. Availability, payment and conversion had to be considered together without forcing the offer into a generic template.

We designed the customer journey from the first proposition through availability selection and payment, then built the management workflow behind it.

The business received a coherent direct-booking system with the public experience and operational controls designed together.

• Guests move from the proposition through availability selection to payment in one continuous journey.
• Bookings happen directly with the provider, so the offer is presented as its own rather than through a generic template.

• Availability, payment and conversion were designed together rather than as separate pieces.
• A management workflow sits behind the public booking journey, so the provider controls what guests see.